In September 2000 Media House initiated the first detailed Internet users research in Lithuania, which explored the behavior and attitudes of Lithuanian surfer, as well as local and international website awareness and popularity. Today it developed into the regular study rendered by Baltijos Tyrimai (Baltic Surveys).

Research is conducted quarterly in two waves. First wave defines the demography of Lithuanian Internet user, frequency and place of connection. The second one is the detailed study of the selected representatives, covering wide range of question categories:

1. Reasons for which Internet is used, how does internet change the life style and Media consumption, time spent connected
2. Software and hardware
3. Connection (speed, access type, ISP)
4. Local and international web sites awareness (top of mind and all mentioned), favorite and used to visit sites
5. Attitudes towards advertising on internet (attention, message, advertising types)
6. Advertising consumption (usefulness of advertising, local ad awareness, interested in ad proposal)
7. Shopping via Internet (bought smth., intend to buy, security)
8. Other (has mobile phone, mobile phone operator, has bank card, bank card type)

You can find some data from the last research in Lithuanian Market Overview. If you would like to get full copy of study or the tailor made analysis, please contact persons below:

Vytautas Martinaitis, Media House
vytas@media-house.com
Tel. +370 2 222075,
fax 222108

Rasa Ališauskienė, Baltijos Tyrimai
baltic.surveys@post.omnitel.net
Tel. +370 2 762790, fax 762681