2006 January
MHGOLD 2006
Media House people gathered this time to wonderful manor in Diklu Pils (Latvia) for the fourth annual competition “Media House Gold 2005”.
This good tradition enables us to review our last year’s best achievements in communication business and introduce them to colleagues.
Keywords – internal learning and practice sharing.
Like year ago all entries were divided into the following subcategories: “Application of tools and analysis”, “Effective campaign” and “Creative media solutions”.
Fourth category “Best work” was calculated on the basis of previous three categories.
Also everybody had chance to give vote for the best presentation.
Each Media House team had to present 5 works. One winner in each category and on the basis of all categories Media House Gold Agency was chosen.
Media House Gold Agency of the year (the highest average score for works supplied) is for the second time in a row Media House Latvia.
Media House Gold in category “Application of tools and analysis” – Aura Aqua Plus TV-campaign (A. Le Coq), Kristjan Jalukse, MH Estonia
Media House Gold in category “Effective campaign” – Reval Hotels Group low-season sales campaign, Marit Lond, MH Estonia
Media House Gold in category “Creative use of media” – Hansabank youth brand NPNK teaser campaign, Hanno Kindel, MH Estonia
Media House Gold in category “The best presentation” – Arunas Kemezys, MH Lithuania
Media House Gold category “Best work” - Hansabank youth brand NPNK teaser campaign, Hanno Kindel, MH Estonia
Like year ago Media House Managing Directors identified participants, who showed with their presentations the biggest potential for Media House network. Category itself was named “Best potential” (showing good development). List of winners was really long and gives confirmation – we are moving in right direction. After competition we had festive dinner and Concerto Instrumentalo Intimo. We will remember wonderful building of Dikli manor for long time.
Organizations based on know-how must share new knowledge and experience, so we are looking for the fifth Media House Gold next January.
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