Company news:

Creating satellite brand for the best known and evaluated Baltic brand – Hansabank – in Estonia is not easy task. Creative agency Tank carried out several focus groups and implemented their knowledge into very brave creative strategy. Teaser and launch campaign strategy concentrated only on internet and out-of-home media. If to look at teenagers’ leisure time usage, then it is not very surprising. But we are too much used to launch campaigns with safe TV and print media usage. So – Hansabank as client was brave to accept creative agency Tank solution and Media House as a media agency had to carry out teaser campaign with required effectiveness. JCDecaux was marvellous media partner to us and results of that campaign were really excellent. But more important – NPNK teaser campaign was the first case study from Baltic region in JCDecaux´s monthly newsletter. Before it only expensive solutions from bigger markets were included to that newsletter.