MEDIAEDGE:CIA enters formal agreement with
Media House Baltic – the region’s leading media agency
February
20, 2003
Mediaedge:cia, the global media communications company, has announced
that it has entered into a formal affiliation agreement with Media
House Baltic, the leading media agency in the Baltic States.
The agreement will mean that Media House Baltic will work on behalf
of Mediaedge:cia and its clients in Latvia, Lithuania and Estonia,
serving the company’s clients. In addition Media House already
has a number of clients which are also served by parts of the Mediaedge:cia
network (Beiersdorf, Reckitt Benckiser, Wrigley).
Dominic Grainger, MD EMEA, Mediaedge:cia, says:
“Media House is a leading media player in the Baltics and
I am confident that they are the best company to handle our clients’
business in the region on our behalf. In the past, we have worked
successfully together and I am confident that in the future, they
will help further develop our business in the Baltics.”
Armands Slokenbergs, CEO of Media House Baltic, says:
“I am delighted with our new affiliation agreement with Mediaedge:cia.
The agreement will provide us with the backing of a major global
player and is testament to the strong working relationship that
we previously enjoyed with the company.”
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full press release
Media House won the Golden Hammer!
June 18, 2001
Media House won the Golden Hammer award in II International Baltic
Advertising Festival "Golden Hammer 2001", which took
place in Riga, June 15-16, 2001. The top prize in category "Least
Traditional Media And Non-Media Advertising" was gained for
Wrigley's "Winterfresh Ice Sculpture Park" event created
in New Millennium Eve (December 26 - January 1, 2000) in Lithuania.
Media House is the only Media agency, which managed to get prize
in this event during the last two years.
We would like to thank our Client and partners for a braveness
and excellent execution.
Visit the official site of Golden Hammer 2001 Festival www.hammer.lv
and Winterfresh Ice Sulpture Park www.ledoparkas.lt
for more information. Bellow please find the short descriptions
of Media House applications for this year advertising festival.
The more case studies from Media House will be available soon in
"Media House Solutions" section.
TV Movie without advertising
| Category: |
Least Traditional Media And Non-Media Advertising |
| Brand: |
Kraft Foods |
| Advertiser: |
Kraft Foods Lietuva |
Traditionally, each December, Kraft Foods is running "Christmas
greetings" loyalty campaign on TV. Media House proposed to
improve the campaign by delivering a tangible gift to Kraft Food
consumers.
The idea was to "sponsor" top prime time movie in Christmas
Eve, which should be broadcasted without any interruptions - advertisement
and announcements.
It is known that most irritating thing in good TV programs is advertising
(especially in high ad clutter period). Movie without any forms
of advertising during it, delivered the required message: strong
company/producer cares for it's consumers, presents gifts. Also
strong "word-of-mouth" effect was reached.
Of course the "sponsorship" package included high intensity
announcement campaign 2 weeks before movie. The special greetings
trailer was placed right before and after the movie.
Additional information:
| Country |
Period |
Movie |
Channel |
| Lithuania |
Christmas 2000 |
"Taxi" (Luc Besson) |
LNK TV |
| Latvia |
Christmas 2000 |
"The Toys" |
TV3 |
| |
|
|
|
Winterfresh Ice Sculpture Park
| Category: |
Least Traditional Media And Non-Media Advertising |
| Brand: |
Orbit Winterfresh |
| Advertiser: |
Wrigley Company |
Objective of the campaign was to reinforce brand attitude and raise
brand awareness during high advertising noise period (December 2000).
The limited budget and campaign objectives forced us to think over
non-traditional Media vehicle, which could ensure message visibility
and deliver it in relevant environment (freshness, cold, family
oriented).
Media House proposed to create the event, which could combine the
season specifics with brand values. The "Winterfresh Ice Sculpture
Park" was built in the central square in Vilnius in New Years
Eve (December 25-31, 2000).
The event was supported in Media - TV (event awareness), print
(information + invitation), radio (invitation), internet (interactivity
- voting).
The park became a popular place to come with families from all
Lithuania (around 400'000 visits). The strong "word-of-mouth"
effect was reached. Over 45 free articles in print, and information
in other Media was provoked. The other sponsors covered a part of
costs.
All project implementation was done by advertising agency MIA.
|
