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Company news:
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2006 January
Hansabank banner in MSN
Hansabank is the first Baltic company to advertise in MSN - one of the world's most visited Internet portals.
Tanel Tarkmees, project manager of Hansabank's media agency Media House, comments: ''up to now MSN has groundlessly not been used in Estonia (as far as we know, it has not been used in Latvia and Lithuania as well).
In cooperation with advertising agency Tank, Media House was the first to use MSN Messenger as a media channel in the whole Baltics.
In Estonia MSN Messenger has apprx 330,000 users.
Most active users are young people up to 24 years who form 60% of Messenger's advertising contacts. For reaching this target MSN is a good solution since it is their main online communication channel.
Banner ad in MSN has contact price - the price of 1,000 impressions that according to the price list is apprx 4 EUR. CTR of a banner is ca 0,4-1,5%.
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